About

Led the brand identity and art direction for Float Balloon Bar, a Dallas based balloon boutique known for bold, custom installations and playful detail. Developed a vibrant, scalable visual system rooted in expressive typography and flexible logo design, built to evolve alongside the growing brand.

Expanded the identity across advertising, stationery, brand guidelines, illustrations, social content, stickers, wearables, and a fully responsive website. Directed both desktop and mobile experiences through wireframing and prototyping in Figma, ensuring a cohesive visual language across every touchpoint.