About

A corporate conference identity for the 2026 NCDA Global Career Development Conference, centered on presentation design and large-scale event communication. The system translates the theme Creative Resilience into a visual language inspired by the movement of water, referencing Minneapolis as the “City of Water.” A modular presentation deck forms the core of the identity, demonstrating slide systems for titles, data, timelines, and callouts, while supporting materials extend the brand across social media, speaker posters, email campaigns, and environmental graphics. A subtle use of purple nods to Minneapolis icon Prince, grounding the system in its local context.